Mosana Generation provides easy access to fresh, healthy, and high-quality chickens tailored to customer size at an affordable, standard price, ensuring a convenient and satisfying experience for clients.
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★★★
INDUSTRY: POULTRY
CHALLENGE TACKLED
WHAT IF
HOW THEY MAKE MONEY
HOW IT WORKS
Choose Your Chicken
Customers select the size and quantity of fresh, healthy chickens they need through Mosana Generation's easy-to-use online platform or at participating retail locations.
Place Your Order
With a few clicks or a simple transaction, the order is placed, ensuring that customers get their chickens at an affordable, standard price in a timely manner.
Delivery/Pickup
Ordered chickens are prepared and delivered fresh to the customer's doorstep or made available for quick and convenient pickup at designated locations.
Fresh,
Quality,
Accessibility,
Affordability
Mosana Generation values freshness, quality, accessibility, and affordability. Committed to transparency and sustainability, we prioritize ethical practices from farm to table. Our goal is to revolutionize the poultry industry by providing the best products at affordable prices, ensuring customer satisfaction.
Supply chain partners for efficient operations.
Distribution networks including retailers and online platforms.
Collaborations with agricultural and sustainability experts.
Engagements with ethical farming organisations.
Zenzile Silvia Mabitsela
Founder & CEO
Our founder and CEO, is a leader who embodies excellence. Her strategic vision and passion for innovation drive our company's success. Zenzile's leadership inspires our team to exceed expectations and achieve our goals.
Hlayiseka Manganyi
Transport & Logistics
A visionary leader dedicated to our company's success. With a passion for innovation and a drive for excellence, Hlayiseka's strategic insights and entrepreneurial spirit inspire our team to achieve greatness. His leadership is instrumental in shaping our future.
COMPANY ADDRESS
111 block M, Soshanguve, Pretoria
COMPANY LAUNCH DATE
2018/10/29
COMPANY REGISTRATION NUMBER
2014/22/33/44/07
NO. OF YEARS OPERATING
6 Years
NO. OF EMPLOYEES
3
NO. OF CUSTOMERS
Street vendors, stockvels and local restaurants.
Product/Tech Readiness
Business Model
Mosana Generation's direct-to-consumer model offers fresh, affordable chicken products tailored to customer size requirements. By selling directly through online platforms, retail partnerships, and farmer's markets, they ensure accessibility and maintain quality control. Their focus on transparency, sustainability, and ethical practices builds customer trust and loyalty,
distinguishing them in the market.
Roll-out strategy
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Initial Market Focus: They start by targeting local markets and communities where there is a demand for fresh, high-quality chicken products but limited accessibility.
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Expansion to Nearby Regions: Once established locally, they expand to nearby regions, leveraging their initial success and word-of-mouth marketing to reach new customers.
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Online Presence: Simultaneously, they build a strong online presence, enabling customers to place orders and receive deliveries conveniently.
CAPITAL NEEDED
R200,000
To secure office space and expand its operations. Office space is essential for accommodating a growing team and creating a professional work environment. It also provides a centralized location for meetings, client interactions, and day-to-day operations. Additionally, the investment will be used to expand the business by investing in marketing strategies, developing new products or services, and hiring additional staff. This expansion is crucial for increasing market presence, attracting new customers, and ultimately driving revenue growth.
CURRENT STAGE OF INVESTMENT
Growth
The focus now is on scaling the business operations, expanding into new markets, and increasing market share. The company may also be seeking additional funding to support its growth initiatives, such as marketing campaigns, product development, and hiring new talent. The goal of this stage is to position the company for long-term success and potentially prepare for a future exit strategy, such as an
acquisition or IPO.
EXIT AMBITION [TBC]
[Exit Ambition]
[TBC]
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